Punar / Branding Identity
PUNAR — Upcycled Clothing Brand
PUNAR — Upcycled Clothing Brand
PUNAR — Upcycled Clothing Brand
Task
Branding Design, Visual Design, Concept Design
Tools
Adobe Creative Cloud
Timeline
4 Months, 2024
My Role
Brand Designer
Task
Branding Design, Visual Design, Concept Design
Tools
Adobe Creative Cloud
Timeline
4 Months, 2024
My Role
Brand Designer
Task
Branding Design, Visual Design, Concept Design
Tools
Adobe Creative Cloud
Timeline
4 Months, 2024
My Role
Brand Designer
Overview
The Brief
Research & Direction
Naming
Visual Identity
Brand Applications
Reflection & Learnings
Overview
PUNAR is a conceptual upcycled clothing brand focused on giving discarded textiles a new identity through thoughtful design and sustainable fashion.
Overview
PUNAR is a conceptual upcycled clothing brand focused on giving discarded textiles a new identity through thoughtful design and sustainable fashion.
Overview
PUNAR is a conceptual upcycled clothing brand focused on giving discarded textiles a new identity through thoughtful design and sustainable fashion.
The Brief
Reimagining Waste Through Fashion
The goal was to create a distinctive brand identity for an upcycled clothing label that feels contemporary, expressive, and rooted in sustainability.
Scope Of Work
Brand Concept
Research & Analysis
Naming
Logo Design
Visual Identity
Brand Communication
Packaging
Social Media
Advertising & Marketing
The Brief
Reimagining Waste Through Fashion
The goal was to create a distinctive brand identity for an upcycled clothing label that feels contemporary, expressive, and rooted in sustainability.
Scope Of Work
Brand Concept
Research & Analysis
Naming
Logo Design
Visual Identity
Brand Communication
Packaging
Social Media
Advertising & Marketing
The Brief
Reimagining Waste Through Fashion
The goal was to create a distinctive brand identity for an upcycled clothing label that feels contemporary, expressive, and rooted in sustainability.
Scope Of Work
Brand Concept
Research & Analysis
Naming
Logo Design
Visual Identity
Brand Communication
Packaging
Social Media
Advertising & Marketing
Research & Direction
Research focused on understanding the visual language of sustainable fashion and identifying an opportunity for PUNAR to feel less like an environmental initiative and more like a contemporary fashion brand.
Research & Direction
Research focused on understanding the visual language of sustainable fashion and identifying an opportunity for PUNAR to feel less like an environmental initiative and more like a contemporary fashion brand.
Research & Direction
Research focused on understanding the visual language of sustainable fashion and identifying an opportunity for PUNAR to feel less like an environmental initiative and more like a contemporary fashion brand.
Naming
PUNAR → पुनः / Again / Renew / Second life
“Punar” comes from the idea of doing something again — giving materials, garments, and ideas another beginning. The name captures the brand’s core belief: nothing has to be its final form.
Naming
PUNAR → पुनः / Again / Renew / Second life
“Punar” comes from the idea of doing something again — giving materials, garments, and ideas another beginning. The name captures the brand’s core belief: nothing has to be its final form.
Naming
PUNAR → पुनः / Again / Renew / Second life
“Punar” comes from the idea of doing something again — giving materials, garments, and ideas another beginning. The name captures the brand’s core belief: nothing has to be its final form.
Visual Identity
The visual identity combines a crafted, imperfect character with a clean contemporary system, reflecting the contrast between discarded materials and their renewed purpose.
Logo
Typography
Color Tokens
Visual Identity
The visual identity combines a crafted, imperfect character with a clean contemporary system, reflecting the contrast between discarded materials and their renewed purpose.
Logo
Typography
Color Tokens
Visual Identity
The visual identity combines a crafted, imperfect character with a clean contemporary system, reflecting the contrast between discarded materials and their renewed purpose.
Logo
Typography
Color Tokens
Brand Applications
Brand Applications
Brand Applications
Reflection & Learnings
This project taught me to build a brand from an idea, not just a visual style.
PUNAR helped me understand how concept, identity, and application need to work together to create a meaningful brand.
This was my graduation project. Good design depends on great decisions.
Reflection & Learnings
This project taught me to build a brand from an idea, not just a visual style.
PUNAR helped me understand how concept, identity, and application need to work together to create a meaningful brand.
This was my graduation project. Good design depends on great decisions.
Reflection & Learnings
This project taught me to build a brand from an idea, not just a visual style.
PUNAR helped me understand how concept, identity, and application need to work together to create a meaningful brand.
This was my graduation project. Good design depends on great decisions.
